Whether a small or large company, Brand Strategy is the single most important driver of Success and Equity that any company can develop. Whether it be small business, large business to global icons, brand strategy is the key driver of business success. Launching new products, entering new markets, revitalising old brands/products, or going for expansion – all require "best in class" brand strategy prowess and brand strategists. Or risk failure.
Responsible for creating, managing, and evolving a powerful brand, brand strategy is a supreme skill and value-add (it is a key competitive advantage) that opens new markets and generates domination of historical ones.
Brand is More than a Logo
- Panther believes brands and brand strategy must go far beyond logos, motif, and creative—becoming the key drivers of vision, deep analysis, future planning, and every strategic and operationally-based function of the firm.
- Small Business, Big business, B2B, B2C, Traditional, Online, D2C; every brand needs expert management to ensure maximum equity build and leveraging of brand assets.
Brand is your business, including identity, business, sales, CRM, creative/design, communications, production, Insight, channel, brand equity management, and price. Brand management also involves strategic and tactical planning into a unified operational vehicle.
Brand management is a complex, highly integrated, and skilled endeavour requiring broad, expert skill sets and significant responsibility. In sum, brand management is a key-driver of company success, competitive advantage, and equity build.
